About Us
At MyCoach-ee, we empower individuals to achieve personal breakthroughs, support coaches in growing thriving practices, and help organizations unlock their teams' full potential with AI-powered coaching solutions tailored for success.
MyCoach-ee is an EdTech platform offering one integrated ecosystem. It combines coach discovery, AI-enabled matching, and practice management tools to support leadership, wellbeing, and development. Positioned beyond a marketplace, it offers end-to-end infrastructure for coaching practice management to grow and clients to access personalised, relationship-driven coaching experiences.
Focused on leadership, wellbeing, and professional growth, MyCoach-ee enables coaches to scale their practice, individuals to find the right support, and organisations to build capability through structured, impactful coaching experiences.
Mission
Our mission is to create an innovative virtual ecosystem that seamlessly connects coach and coachee, empowering transformative learning experiences and fostering a vibrant, supportive community.
Vision
Our vision is to become the leading global virtual platform and ecosystem where the coach and coachee connect effortlessly, unlocking transformative learning experiences and building an inspiring, connected global community.
Brand Statement
MyCoach-ee empowers growth by matching and uniting coach and coachee on a seamless virtual platform and ecosystem, delivering transformative learning experiences and cultivating a vibrant connected global community.
🧑 Coachee as a Growth-Oriented Individual
Coachee is pronounced as "koch".
A coachee is the person receiving coaching, training, or mentorship, acting as the client or learner in a professional or personal development relationship.
✅ Required
- Mid-senior (manager+)
- Clear goal: career growth / leadership / clarity / life betterment
- Willing to invest in self-development
- Open to feedback and behavioural change
- Outcome-driven mindset
- May have family responsibility
❌ Not Required
- Free advice seekers / casual learners
- Early-career without direction
- Resistant to self-reflection
- Looking for quick fixes
- Therapy/clinical support seekers
- Low willingness to pay
🧑🏫 Coach as Individual Service Giver or Coaching Business
Coach is pronounced as "kowch".
A coach is a tutor who gives extra teaching and helps people improve at a sport, skill, or school subject. As a verb, coach means to train or instruct.
✅ Required
- Certified / experienced coach
- Serious about growing practice
- Open to platform tools and systems
- Willing to be visible (profile, ratings)
- Seeking consistent client flow
❌ Not Required
- Hobby / part-time coaches
- Resistant to structure or feedback
- Expecting instant clients without effort
- Not willing to optimise profile
- Fully booked, not seeking growth
🏢 Human Resource / Learning and Development Leader
Organization buyer (HR / L&D) — procuring coaching at scale, not delivering coaching.
This profile focuses on organisations that need scalable, structured coaching with measurable outcomes linked to business strategy — the counterpart to coaches who run a coaching business.
✅ Required
- Mid-large organisation (200+ employees)
- Budget for L&D / coaching
- Focus on leadership development and retention
- Need for scalable, structured coaching
- ROI and outcome-driven approach
❌ Not Required
- Small firms without L&D budgets
- One-off workshop buyers
- Cost-first (cheap vendor focus)
- No interest in measuring outcomes
- Coaching not linked to business strategy
